A few targeted fixes would move it to AEO-ready.
An external read of rivett.tech, scored against the eleven checks that govern how AI engines and Google find, parse, and cite a content site today.
The site is crawlable. Sitemap and robots are doing their job.
AEO surfaces are in place. AI engines can discover and read the content.
The site is in good shape on every high-weight check. Maintain, don't rebuild.
Below is what Claude reads off the homepage. Compare it to what you think the site says. The gap is the diagnosis.
Fred Style runs a growth diagnostics and operations rebuild practice for profitable mid-market US businesses. He sells a three-phase service: a 60-second live audit (free), a $3.5k diagnostic that identifies revenue leaks in acquisition and operations, and a build/run phase that rebuilds systems around the highest-value fixes. The authority claim is revenue operations for boring, profitable businesses (real estate, services, mid-market founders) where demand exists but the system around it leaks money. He positions himself as the alternative to agencies and in-house hires by offering senior judgment with AI-assisted execution, working solo from Cape Town.
I find where revenue leaks. Then I fix the system. The site claims to be a senior growth practice for profitable US operators that runs live audits, diagnoses leaks, and rebuilds the system between demand and revenue. Fred explicitly states he works with operators who already have demand and whose problem is what happens around it. The deal is framed as senior judgment at a structural cost advantage, with AI automated underneath the judgment layer, not in place of it.
The perception and claim align cleanly. The site is direct about what it sells, who it sells to, and what problem it solves. No gap. An AI engine would accurately represent this site as a diagnostic-first growth operations practice for mid-market operators. The only concrete clarification worth adding: make the target revenue floor explicit in the H1 or early copy (the site implies $5M-50M+ revenue but never states it), so AI doesn't misclassify early-stage founders who lack real revenue.
I ran this audit on 12 US SMB operators in the last week. The average score was 46/100. You scored 79/100. Above the median. A few targeted fixes would move you into AEO-ready territory.
The base layer. If these fail, every fix that comes after is wasted.
Sitemap reachable at /sitemap.xml. AI crawlers and search engines can use it to discover your pages.
Sitemap lists 54 URLs. AI engines treat that as a real publishing site, not a single landing page.
robots.txt is present and not blocking AI crawlers. Baseline hygiene.
robots.txt points to the sitemap. Crawlers that hit robots.txt first find the sitemap too.
Schema is how a crawler converts a page into facts. Meta tags decide how the page is quoted.
Organization schema is present on the homepage. AI engines can resolve who you are, what you do, and link your brand to a sameAs identity.
WebSite schema is present. Search engines can construct a sitelinks search box and AI engines have a canonical site identity.
Author meta tag is set. AI engines use this as one input when resolving authorship for citation.
Canonical link is set. Crawlers know which URL is the authoritative version of this page.
og:type is "website". Link previews on LinkedIn, Slack, Twitter, and iMessage render correctly.
Two surfaces. One for the crawler, one for the human arriving from a DM.
/llms.txt is present. AI agents pulling from your domain find a canonical index of your content. This is the single biggest AEO signal you can ship right now.
/llms-full.txt is present. Bulk-readable full content corpus. Perplexity's crawler and Claude's web fetch tools both pull this when it exists.
Homepage exposes a phone number or scheduling link. A prospect arriving from a cold DM can act inside thirty seconds.
No obvious trust signals on the homepage. No client logos, no press mentions, no testimonials with names. Cold operators evaluate by proof; a hero that's all claim and no proof reads as low-credibility. Add three named client logos or a single named-quote pull.
Ordered by impact on AI-engine and search-engine visibility, weighted by effort to ship.
No client logos, no press, no named testimonials above the fold.
Add three named client logos or a single named-quote pull in the hero.
Run another audit anytime. I'll be in touch if your audit signals something worth a quick conversation.
5 ranked recommendations for rivett.tech, with the exact code-level fixes for the top one. Drop your email and the panel below unlocks. No list, no drip — just one notification to me so I can follow up if your audit signals something worth a conversation.
Your email comes to Fred Style directly. Not added to any list. Reply directly to start a conversation.
I ran this audit on rivett.tech in 1.5 seconds. The fixes above are the work I do for operators in your range. Most of them take me about three to six hours end-to-end.
If you want it done, reply with your calendar. Or book direct below. If you want to think about it, send the URL to whoever runs your site and tell them to fix the P0s. Either way, the diagnosis is yours to keep.