Rivett · Teardown memo · Live audit
By Fred Style · LinkedIn 2026·05·30
↑ Audit index / v3 / new run v3.4 · in-browser scan
Live audit · in-browser scan · v3.4

What does the open web
actually say about you.

Paste a domain. 09 teardowns run live in your browser. Page speed against the real Lighthouse numbers, schema, mail authentication, the ads you have running today, the pixels you forgot to remove. One memo. No login.

https://
~30s median run / public APIs only / no login / 09 dimensions
Or read a sample pellaofcolumbus.com read this → Real domain. Real numbers.
What it reads01

09 dimensions. Read live, read together.

D · 01

How Google sees you.

Sitemap, robots, canonical, schema, og:type. The crawler's view.

D · 02

How AI engines cite you.

/llms.txt, /llms-full.txt, structured data parseable by LLM crawlers.

D · 03

How fast it loads.

Real Lighthouse: LCP, FCP, CLS, INP against Google's good thresholds.

D · 04

What you measure.

Meta, GA4, GTM, LinkedIn, X, TikTok, Reddit. Including pixels only loaded after JS.

D · 05

Ads running today.

Meta, Google, LinkedIn ad libraries. Creative count, platforms, earliest run.

D · 06

How visitors convert.

Top-1024 CTA, tappable contact, form fields, pricing visibility, social proof.

D · 07

How it behaves on mobile.

Headless render at 390×844. Real scrollWidth, real tap targets, real text size.

D · 08

Email reputation.

SPF, DMARC, MX. DoH lookups against Cloudflare. Reject, quarantine, missing.

D · 09

The stack you actually run.

Static + runtime fingerprint. Analytics, CMS, CDN, A/B, consent, support.

How it runs02

One paste. Thirty seconds. One memo.

Step · 01 · Paste a domain.

No login. No queue. The scan starts in your browser the moment you press run.

Step · 02 · Scan runs live.

09 readers fire in parallel. PSI for speed, DoH for mail, Ad Library for spend.

Step · 03 · Read the memo.

Score of 100. 09 cells with the raw numbers. Top three fixes ranked by leverage.

Step · 04 · Decide.

Pick the fix and ship. Or book a call. The full pipeline picks up the gaps this one cannot.

Median run~30 s
Dimensions09 read
Login0 required
Memo01 document
"The browser scan is the cheap version. The AI citation probe, the benchmark percentile, the deliverability test against a live mailbox. Those need the offline pipeline."
— field note · what the audit can't see
20 min · no deck

Pick a time. Twenty minutes. I'll bring the rest of the read.

AI citation probe, benchmark percentile, deliverability against a live mailbox. The numbers the in-browser scan can't reach.

Book a call
Signature By Fred Style · rivett.tech · 2026·05·30

Live in-browser scan. Not a formal assessment. The audit reads the public surface of a domain in your browser. It does not access authenticated dashboards, customer data, or anything behind a login.

Live scan · somewhere.com rivett v3.4 · in-browser only
stdout · run · audit.v3