Ran growth at Somewhere.com · $100M+ managed

I find where revenue leaks.
Then I fix the system.

I work with profitable US operators to find the expensive leaks between demand and revenue, then rebuild the reporting, handoffs, follow-up, and AI-assisted workflows that keep money moving.

60-sec self-serve. The diagnostic ($3.5k) picks up where the audit ends. One earns the right to the other.

~30s median run / public APIs only / no login / 9 dimensions

Or read a sample pellaofcolumbus.com read this → Real domain. Real numbers.

The work01

A fixed path from leak to operating rhythm.

First I find the leaks. Then I build the highest-value fixes. If the rhythm matters enough to keep, I run the system with dashboards, alerts, weekly decisions, and board-grade summaries.

M · 01

Diagnostic. Two weeks.

Find the leaks, name the constraints, and decide what is worth fixing. Acquisition + channel teardown, funnel + lifecycle audit, tooling + AI workflow review, prioritised 90-day fix list.

02 wks $3.5k fixed

M · 02

Build. Stack + instrumentation.

Rebuild acquisition and revenue operations around the highest-value fixes. Paid media, SEO foundations, lifecycle + CRM, AI-assisted workflows with approval gates.

04–06 wks Scoped after M01

M · 03

Run. Cadence over volume.

Maintain the weekly rhythm that keeps revenue moving. Working sessions, live dashboard + alerting, monthly board summary. Cancel any month.

Monthly Scoped after M01

M01 fee credits in full toward M02 if you continue. No long contracts. No retainer creep.

Who this is for02

Operators of profitable, un-glamorous businesses.

Real revenue, ready to compound. You already have demand. The problem is what happens around it.

01 · Real estate

Operators + brokerages.

Self-storage, multifamily, brokerage, REPE. Capital raise, sphere and farm, leasing pipeline.

02 · Services

Boring, profitable, growing.

Construction, manufacturing, professional services, agency owners. 50–500 people, real revenue, ready to compound.

03 · Mid-market

Founders + operators.

50–500 people, profitable, ready to compound. You do not want a slick agency. You want senior judgment on the growth system underneath the business.

If you do not see yourself here

Email me anyway. I will tell you straight if I am the wrong call. Probably not: you want a junior to take orders, a yes-person, or a generic AI roadmap.

Track record03

Fifteen years inside acquisition. Now applied to the whole system.

Founder · operator · sole point of contact

Fred Style.

Paid acquisition is the proof. Revenue operations are the work.

Fifteen years on growth at Somewhere, Unilever, Samsung, Visa, and Vodafone. In-house, agency, and vendor. Most recently a year running growth at Somewhere.com, the global recruiting platform. Roughly $100M in managed spend across four continents.

Independent. Cape Town based. Available to a small number of operators per quarter.

Career15 yrs

Managed spend$100M +

Continents04

Sectors05 +

Proof from the work

Before selling the system, I ran it on my own pipeline for 90 days.

The first hard failure was caught internally, rebuilt, and turned into the approval discipline clients get.

Throughput10 / hr to queue

Review rhythm80 / day at pace

Calibration60–85 % by week 12

Failure caught0 / 15 ICP miss

The deal04

Senior judgment. Different cost structure. No agency markup.

I work from Cape Town by design. The advantage is not "cheap." It is structural: direct access to the operator doing the work, senior growth judgment on the system, and AI-assisted execution underneath without paying for a US agency org chart.

Senior growth support	Annualised
US agency, retainer	$300–500k
In-house VP marketing	$220–280k
Boutique consultancy	$180–240k
Rivett · M03 retainer	~⅓ of the above

AI in the work05

AI belongs below the judgment layer.

The valuable work is deciding what matters. AI belongs underneath that judgment, not in place of it. Most agencies are now selling the busywork as the product. I am selling senior judgment, with the busywork automated underneath. Different deal.

What I automate

Lead enrichment + routing.
Draft outreach + sequencing.
Daily, weekly reporting.
Anomaly + spend alerts.
Content briefs at scale.

What stays human

Audience + positioning calls.
Channel mix + budget.
Creative + message strategy.
Pricing + offer design.
The hard conversation about why it is not working.

"Run the audit first. If it points at a real leak, the diagnostic turns that signal into a written fix list. Two weeks. $3.5k, fixed. Credited to the build if you continue."

— Section 06 · next step

Start with the audit. It earns the right to the diagnostic.

60 sec · in-browser · no login

Nine reads against your live domain. If it surfaces a leak worth fixing, the diagnostic turns the signal into a written fix list.

Run the audit