Pulmonx runs 52 paid ads across Google, Meta, and LinkedIn. The Meta ads send patients to a second domain, zephyrvalves.com, where the landing page scores 20 out of 100 on Google's mobile test and takes 9.4 seconds to show anything at all. Most of the tracking we verified lives on the corporate site, not where the paid traffic lands.
Measurement on the corporate site is the strong suit: eight ad pixels verified firing, including Google Ads conversion tracking.
Thirty minutes with Fred. We walk through your audit, not a slide deck.
My no-show rate is atrocious. Easily 60–70%. I have never been angry at patients until today.
1 of 10 crawl-and-schema gap verified.
2 of 4 AEO gaps verified.
Slow. 45.9s LCP, 5.9s FCP on the corporate homepage under Google's standard mobile test conditions.
4 of 4 present trackers confirmed firing. 2 other trackers couldn't be confirmed (may be consent-gated or late-loading).
52 active paid ads detected for pulmonx.com (Google 12, Meta 16 (page-verified), LinkedIn 24 (company-verified)).
A visitor can submit a form directly on the homepage - zero clicks from landing.
Real-browser render at 390×844 surfaced mobile UX issues.
Authenticated, protected, and receiving mail. Outbound lands.
17 technologies detected (12 only visible after JS executed and the page was scrolled). Sub-pixels GTM fires on specific user events may not all appear here. Run the diagnostic for the full container audit.
Asked an AI model who a buyer comparing pulmonx.com would also consider: it named Broncus Medical.
offers bronchoscopic navigation and thermal ablation systems for COPD/emphysema patients evaluated by the same interventional pulmonologists
Competitor figures are a partial scan (11 Jun) across the same public checks used above. Your full audit is the grid you just read.
Ranked by what returns the most for the least work. The rest of the order, and the revenue math behind the ranking, is what the call is for.
No tappable phone link. Mobile visitors who want to call have to memorise the number, switch apps, and dial. For service businesses that is a real conversion drop.
No self-serve scheduling. Every meeting needs email back-and-forth. Add Calendly or Cal.com to the contact area.
No obvious high-intent CTA above the fold. Cold visitors land and have to figure out what you want them to do. Add one button, one verb, one outcome.
You've seen all nine findings and the first three moves. The call is the rest of the order, the revenue math behind the ranking, and the things a browser scan can't reach: your pipeline, your follow-up, your numbers.
Live in-browser scan. Not a formal assessment. The audit reads the public surface of a domain in your browser. It does not access authenticated dashboards, customer data, or anything behind a login.
rivett.tech · 2026·06·11