A free operator diagnostic. Nine honest numbers. One readout. Where paid demand is actually leaking, and what to fix first.
Takes 90 seconds. No newsletter trap. Nothing emailed unless you ask.
→01 · spend
Across paid acquisition. Meta, Google, LinkedIn, sponsorships. Last full month.
→02 · volume
Count anyone who filled a form, called, or hand-raised. Don't pre-qualify.
→03 · deal · value
If it's a recurring product, use Year 1 contract value. Not LTV.
→04 · drag
Retainers, tooling layers, freelancers attached to growth. The ledger items, not the politics.
→05 · response
Median, not best-case. Including weekends.
→06 · qualification
Of every 100 leads, how many actually qualify and enter the pipeline.
→07 · close · rate
Trailing 90 days is honest. Quarter-best is not.
→08 · internal · drag
Reporting, lead routing, vendor management, paid-platform fiddling. Per month, total across people.
→09 · loaded · cost
Salary + benefits + overhead, divided by hours. A ballpark is fine. Typical knowledge work runs $80–$150.
Run the numbers above to see your readout.
Slow first reply turns paid demand into stale demand.
Close rate sits below the operator benchmark.
Leads don't qualify at the rate they should. Handoff or scoring is leaking.
Vendor cost plus internal hours on growth ops. Overhead the revenue line never sees.