Pella of Columbus has a site that cannot be measured, cannot be found cleanly by crawlers, and gives a ready buyer no obvious next step - that is not a web problem, that is a sales operation running blind. The verified data shows zero active paid ads, no analytics firing, and a missing viewport tag on mobile, which means the business has no idea how many prospects arrived, what they did, or where they went.
You have llms.txt and llms-full.txt live, which puts you ahead of most building materials dealers on AI engine visibility.
Thirty minutes with Fred. We walk through your audit, not a slide deck.
turns out half these "authorized dealers" are just ordering through distributors and have zero pull when something goes sideways during install
7 of 9 crawl-and-schema gaps.
2 of 4 AEO signals missing. Cited competitors fill the gap when prospects ask.
PageSpeed didn't return for this scan. Either Google's anonymous quota was exhausted, the site blocked the Lighthouse bot, or the page took longer than 28 seconds. Try again in a few minutes.
0 of 6 trackers confirmed firing, 6 absent.
No active paid Google ads detected for this domain. Either paid is not part of the mix or campaigns are paused.
6 of 6 conversion gaps.
Real-browser render at 390×844 surfaced mobile UX issues.
Mail-authentication gaps detected. Outbound risks the spam folder.
No technologies detected even after a full pass.
Ranked by what returns the most for the least work. The rest of the order, and the revenue math behind the ranking, is what the call is for.
Without <code><meta name="viewport"></code>, phones render the page at desktop width. Visitors zoom and pinch to read. One line of HTML in the head.
No Organization JSON-LD on the homepage. AI engines have no structured way to identify your business as an entity. Add a single <script type="application/ld+json"> block with name, url, logo, sameAs.
Sitemap lists only 1 URLs. Below the threshold (5) that signals an actively-published site. Add more content URLs or include blog posts in the index.
You've seen all nine findings and the first three moves. The call is the rest of the order, the revenue math behind the ranking, and the things a browser scan can't reach: your pipeline, your follow-up, your numbers.
Live in-browser scan. Not a formal assessment. The audit reads the public surface of a domain in your browser. It does not access authenticated dashboards, customer data, or anything behind a login.
rivett.tech · 2026·05·27