Before we offered Strider to any client, we ran it on our own pipeline. That was deliberate. If you are selling a system that automates sales, your own pipeline should run on it first - not as a demo, as the actual thing. We ran 10 prospects through it on day one, under an hour, with no manual research. That experience is what we now build for other companies.
We built Strider - our automated prospecting pipeline - for Rivett before we offered it to anyone else.
That was deliberate.
If you are selling a system that automates sales, your own pipeline should run on it first. Not as a demo. As the actual thing.
01What Does Strider Actually Do?
Strider monitors signals across job boards, news, and LinkedIn. It enriches each prospect automatically. It writes a personalised outreach email and holds it in a queue. Nothing sends until a human approves it.
That last part matters. The system does the work. The human makes the call. That is what human in the loop actually means - not a disclaimer, not a safety net. A deliberate design choice.
02What Happened on Day One?
We ran 10 prospects through it on day one. Under an hour. No manual research. No copy-paste. Just review and approve.
That is the product. We built it for ourselves first because we needed to trust it before asking anyone else to.
Now we build it for other people.
03Why Does Eating Your Own Cooking Matter?
When you run your own sales on the system you sell, three things happen.
First, you find every failure mode before your clients do. Strider's first version had an ICP filter so tight it qualified zero out of fifteen prospects. We caught that ourselves and rebuilt it. Read about what Strider taught us about building agents.
Second, you understand the real workflow. The approval gate, the enrichment quality, the edge cases in outreach tone - you only understand these properly when you are the one approving 80 decisions a day.
Third, you can speak to the results from experience, not theory. Every number we share with clients comes from our own pipeline first.